As he’s talking, he’s using the Bow, and you can even hear the effort in his voice, which shows the audience that this isn’t an amateur workout product. He talks about how versatile it is and how he likes that you can focus on a range of motion and mobility. ![]() Then, the fitness expert begins using the Bow. He talks about how it seems to be just a few resistance bands on a piece of metal. First, he tells the viewer what his first impressions were, which mirror the audience’s first impressions: that the bow looks like a joke and that he couldn’t imagine it was something that could give you a good workout. We sourced a fitness expert to candidly share his opinion of the Gorilla Bow. To do this, we created a brand new video to address the buyer hesitations we discovered during phase one. “Working with Jumper is like money on autopilot.” > CLICK HERE TO LEARN MORE <<<<<ĭuring phase two, our goal was to establish the Gorilla Bow’s credibility with prospective buyers. If we decide to work together, we know we can help. Request a demo and we’ll get to know each other. We know the offers and funnels that are working best right now on Facebook Ads, so we’ll put together a plan that gets results fast. Jumper Media helps hundreds of small businesses find more customers through paid social advertising. We needed to show that the Bow was more credible than it may appear at first. We decided that our phase two video would address these concerns. Many people thought it looked like a PVC pipe, for example. We took a close look at how people were responding to the videos, and we noticed that there were a lot of comments about how the bow looked. This would be a success by anyone’s standards, and we wanted to take that momentum and continue leveraging it. Right away, we sold the product at a 2x ROI. We were thrilled with the response we had from the target audience.
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